False positive |
| A legitimate message mistakenly rejected or filtered as spam, either by an ISP or a recipient's anti-spam program. The more stringent an anti-spam program, the higher the false-positive rate. |
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FAQ |
| Frequently Asked Questions. |
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Filter |
| See email filter. |
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Firewall |
| A program or set of programs designed to keep unauthorized users or messages from accessing a private network. The firewall usually has rules or protocols that authorize or prohibit outside users or messages. In email, a firewall can be designed so that messages from domains or users listed as suspect because of spamming, hacking or forging will not be delivered. |
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Flash |
| A web language to animate design for more dynamic content. |
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Footer |
| An area at the end of an email message or newsletter that contains information that doesn't change from one edition to the next, such as contact information, the company's postal address or the email address the recipient used to subscribe to mailings. Some software programs can be set to place this information automatically. |
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Forward (also Forward to a Friend) |
| The process in which email recipients send your message to people they know, either because they think their friends will be interested in your message or because you offer incentives to forward messages. Forwarding can be done through the recipient's own email client or by giving the recipient a link to click, which brings up a registration page at your site, in which you ask the forwarded to give his/her name and email address, the name/email address of the person they want to send to and (optionally) a brief email message explaining the reason for the forward. You can supply the wording or allow the forward to write his/her own message. AKA viral marketing. |
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From |
| Whatever appears in the email recipient's inbox as your visible "from" name. Chosen by the sender. May be a personal name, a brand name, an email address, a blank space, or alpha-numeric gobbledegook. Note - this is not the actual "from" contained in the header (see below) and may be different than the email reply address. Easy to fake. Aka Email Friendly Name. |
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From line or sender line |
| The from line has two parts; part one is the 'From' name -- For example Joe Bloggs'. Part two is the 'From' address -- the electronic address including @, such as admin@GraphicMail.com. Your recipients may only see the 'from' name, the 'from' address, or both, depending on the configuration of their email client and the client software used. |
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Full-service provider |
| An email vendor that also provides strategic consulting and creative support, in addition to sending messages. |
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