Targeting |
| Selecting a target audience or group of individuals likely to be interested in certain products or services. To get the best out of a campaign, analyze your list and target accordingly. Targeted campaigns yield a higher response rate and result in fewer unsubscribes. |
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Test |
| A necessary step before sending an email campaign or newsletter. Many email clients permit you to send a test email before sending a regular email newsletter or solo mailing, in which you would send one copy of the message to an in-house email address and then review it for formatting or copy errors or improperly formatted links. Email marketers should also send a test campaign to a list of email addresses not in the deployment database to determine likely response rates and how well different elements in the message perform. |
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Text newsletter |
| Plain newsletter with words only, no colors, graphics, fonts or pictures; can be received by anyone who has email. |
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Thank-you page |
| Web page that appears after user has submitted an order or a form online. May be a receipt. |
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Throttling |
| The practice of regulating how many email message a broadcaster sends to one ISP or mail server at a time. Some ISPs bounce email if it receives too many messages from one sending address at a time. |
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Transactional email |
| also known as transactive email. A creative format where the recipient can enter a transaction in the body of the email itself without clicking to a web page first. Transactions may be answering a survey, or purchasing something. |
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Triggers |
| Triggers send automated follow-up emails based on the recipient's reaction to an email you've sent to them. Triggers can be set up to send a time-delayed email when the recipient clicks on the link or opens the email. They're great for sending thank-you emails or for sending coupons to people who've clicked on a product. |
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